Easter (Påske) in Norway is a time which seems to personify Norwegian culture, especially winter-time Norwegian living. It’s a time of skiing (cross-country, naturally), Kvikk Lunsj, cabins and family.
An optometrist’s display highlighting two essential elements of påske: Kvikk Lunsj and oranges
(source)
Kvikk Lunsj (“Quick Lunch”) is a Norwegian version of Kit-Kat available elsewhere in the world. From its inception in 1937, it has been marketed as the perfect “tur” food by Freia chocolate (these days owned by the sprawling Kraft monster). Through deals with the Den Norske Turistforening (Norwegian trekking association) Kvikk Lunsj is advertised on trails around Norway and always available for sale at DNT cabins. Kvikk Lunsj feature trekking tips and popular trails on the back of the iconic tri-colour package. There is an entirely arbitrary, marketing-concocted association between Kvikk Lunsj and skiing. With Easter holidays revolving around skiing, it is unsurprising that Freia sell 25% of their yearly production of the chocolate at that time. It’s a bit of a local oddity however, as there is only a tiny bit sold outside of Norway – after all, the rest of the world has Kit-Kat (invented two years prior, in England)
Not all retail displays put in much effort, such as the Mack brewery in Tromsø
